Metsdelacreme.com campaign wins most innovative new approach at Prix Médias
Monday, May 25th, 2009 | Print this postTranscontinental Media shares success of metsdelacreme.com at the Prix Médias
Thanks to the innovative interactive strategies conceived by TouchĂ©! PHD, and developed by Transcontinental Media (Recettes.qc.ca) and K3 MĂ©dia, the metsdelacreme.com campaign garnered honours for most interactive new approach during the 8th annual Prix MĂ©dias, held in Montreal on May 7, 2009. The objective of this campaign, created for the Quebec Federation of Milk Producers, was to boost cream’s visibility, as well as provide female consumers (25-54) with simple, everyday recipes made with cream.
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