“Jolies Frimousses” brings Transcontinental Media to new heights.
The “Jolies Frimousses” contest generates 1.5 million page-views.
“The spirit of the Coup de Pouce community has never been better embodied than in the “Jolies Frimousses” contest,” declares Vicki Milot, CoupDePouce.com manager. “The contest is a testament to our expertise in attracting our target audience of young families.”
With over 35,000 photo contributions, the contest achieved an unprecedented number of visits. “In five months, we generated 1.5 million page views, equal to a month’s worth of views on the whole CoupDePouce.com website,” adds Ms Milot.
The contest
Parents were invited to upload a photo and a brief description of their child in one of four categories: Infants, toddlers, preschoolers and kids. Monthly finalists in each category received a one-year subscription to “Bayard Jeunesse” and became finalists for the grand prize: a $5000 Universitas trust fund.
Running on a User Generated Content platform, the contest allowed internet users to vote, comment on photos, share their favourites by email, and even print images with large “Jolies Frimousses” and Coup de Pouce logos.
Astounding results
- Over 35,000 contributions
- Over 30,000 votes
- Over 10,000 comments
- Close to 1.5 million page views
The “Jolies Frimousses” halloween contest
With the great popularity of “Jolies Frimousses,” a second month-long Halloween edition was launched and achieved equally remarkable results:
- 71,563 page views
- An average of 5.43 page-views per visit
- Approximately three minutes spent on the microsite per user
“We are proud of the results of ‘Jolies Frimousses’ because we exceeded our goals,” states Geneviève Lamy, the manager of this project. “This type of UGC contest serves Transcontinental Media’s goal to reach over 18 million consumers, all ready to get entertained by our advertisers’ products. We are confident that we will continue on this upward trajectory.”
