Our marketing team is Google AdWords certified
Guillaume Brunet, Director of Marketing and Client services’ team has been Google AdWords certified and now offers a keyword campaign management service that ties into online campaigns, website launches, microsites, etc.
“Being AdWords certified represents attaining a certain level of confidence, signaling that the service supplier has the degree of knowledge required (at least two of the team’s members must pass the Google AdWords exam). In fact, Transcontinental Media has been managing keyword ad campaigns and Search Engine Optimization (SEO) for about two and a half years now” explains Patrick Ouellette, Senior Marketing Analyst.
Paid search: an efficient marketing strategy
“At first, the expertise was developed at Transcontinental Media to better meet the needs of our own brands, to increase traffic on our platforms and to reach a higher level of visitors. The results were indisputable and naturally, we wanted our clients to benefit from this.”
Transcontinental Media is truly a one-stop-shop. “We now offer this expertise in our proposals as well, which represents an added value to our web and 360 campaigns.”
To illustrate the comment, Mr. Ouellette talks to us about a recent example: between May and July 2009, within the framework for l’Atelier Réno-Déco, 23.4% of the microsite traffic was generated thanks to the campaign for the purchase of keywords, the 2nd main source of traffic. “This example reflects the success of this expertise within the framework of a complete package campaign brought forth by our department” adds Mr. Ouellette.
A developing expertise
“Our department is constantly evolving and developing new abilities. For instance, we are presently working on establishing relationships with bloggers and social networks,” reveals Brunet.
Would you like to get more information? Talk to the Transcontinental Media Sales Director or to the Marketing and Consulting Services Director.
