TheHockeyNews.com aims to position itself as the go-to source for hockey news as it happens.

THN Mobile is a free downloadable application that will send updated hockey news to smartphone subscribers twice a day – and give advertisers more targeted banner ad opportunities.

No need to wait for the evening news

Capitalizing on hockey fans’ insatiable thirst for news, THN Mobile is an interactive and easy to use service that will keep sports fans in constant contact with TheHockeyNews.com.

“This is an added outlet to one of the world’s most respected hockey destinations. We don’t want our readers going anywhere else,” says Caroline Andrews, Publisher, Sports & Entertainment, Transcontinental Media. “And now they don’t even have to go online to access to our columns, blogs and features!”

For Andrews, part of the challenge was finding a supplier they trusted — a partner they found in Polar Mobile, an industry leader. Thanks to a partnership with RIM, this free service is currently exclusive to Blackberry users. Access for all smartphone users will be available by mid-October.

Better targeting for advertisers

Targeting higher income households, which make up a majority of smartphone users, THN Mobile provides advertisers the opportunity to increase brand association with a prized and segmented demographic through the delivery of premium content.

Further, it can generate accurate, part-time metrics that advertisers can easily interpret.

THN Mobile looks to have 5,000 subscribers by the end of October and 8,000 by the end of December.

For more information about advertising opportunities, contact your Transcontinental Media representative.

For more information:
TheHockeyNews.com goes wireless with launch of mobile site

The Hockey News scores big with revamped website

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